If it feels like your company just figured out SEO for Google, only to now face the challenge of mastering AI search engines, you’re not the only one. Credibility and recency are key to strong GEO (Generative Engine Optimization). Learn how PR can make or break your company's visibility.

Small-cap leaders can’t just focus on execution; they need to manage expectations as aggressively as they manage operations. Here are a few ways to build credibility while managing investors' expectations for your small-cap company.

Our team works hard to thoughtfully match each company with investors and analysts who truly understand their industry. Read on for insights and tips to prepare for our Gateway Conference!

Learn how to navigate media interviews as an executive looking to successfully convey your company's key messages.

While tech giants and trillion-dollar valuations dominate financial headlines, small caps continue to build, innovate, and hustle for market share.

Tips and insights to get the most out of your first time attending the Gateway Conference this year.

The most successful IR strategies not only understand what investors are looking for when choosing a small-cap—they leverage it.

With recent trends of retail investor strategies, here are six reasons institutional investors should remain highly sought after in your IR plan.

How branding ties into equity story and why it's so vital to attracting the right investors to your public company.

You know your business inside and out, but are potential investors able to see the picture? Here's how to tell a compelling equity story.

Could we see a revival with small cap company IPOs? This article takes into account multiple factors that could make it happen.

A new year brings new investor conferences to look forward to. Here are five ways you can feel prepared and ready to get the most out of an investor conference.

There are more methods to amplify your executives’ or company’s voice now than ever before. Read on for what thought leadership looks like in 2025

Key things to consider as a private company entering the capital markets. Here are five tips for success.

With the new year just around the corner, we interviewed Gateway’s IR and PR department leads to discuss anticipated trends for 2025.

Lessons learned from 16 years working in investor relations. Top tips for executives taking their small cap company public.

In today’s crowded social media landscape, executives can help humanize an otherwise faceless brand.

At Gateway, one of the vital services we provide is advisory on all aspects of a client's capital markets activity.

Zach Kadletz, Managing Director of PR at Gateway, participated on a panel discussion at PRSA ICON 2024, "Embracing the Evolution of Influence and Trust". Here are his takeaways.

Understanding how Wall Street perceives your public company is crucial for success. But what exactly is a perception study, and how can it benefit your organization?

Investors today are inundated with demands for their attention — emails, texts, conference invites, social media feeds, online forums, etc. How do you cut through all the noise? Relationships.

While you can't guarantee earned media coverage, there are a lot of strategic ways to pursue it. Here are the types of pitches journalists respond best to.

Public companies have a long list of new regulations and processes to implement. One item on that “To Do” list is an Investor Relations (IR) Website.

Today’s savvy investors — both institutional and retail — are analyzing your company’s entire online presence, including social media. Here's how to leverage social platforms in your IR strategy to stay in front of target audiences.

Faster, more effective communication in the digital age has changed the game for public companies. How can we keep the "relations" in investors relations?

For International Women’s Day, we sat down with IR Director Jackie Keshner for a Q&A session about being a woman in finance, a heavily male-dominated role.

What are sell-side analysts and what do they do? What are the key pieces of information to know before taking your company public? We break down the basics.

For startup companies, institutional-grade corporate communication practices can be make or break. Here's why professional financial communications are vital.

2024 PR trends to be on the lookout for and tips on how to incorporate them into your communications strategy.

Is the IPO window open? What should a high-growth private company do to be ready when it is? Prepare your company for going public. Here's how to start now.

What is an Equity Story? How does it maximize your valuation potential? We break down how to prepare your company to be funding ready.