Case Study

Elevating a corporate website for multiple audiences

Case Study

Elevating a corporate website for multiple audiences
The Challenge:

Elevating a corporate brand

How does a company use their website to effectively communicate to their core audience, while continuing to serve the needs of secondary audiences?

TypTap Insurance company’s website served as a bifurcated platform: providing information for their primary audience of insurance agents and offering insurance coverage quotes for consumers. TypTap sought to distill and clearly articulate their call to action of becoming an appointed agent, while also further enhancing the user experience on the site to reflect their priorities.

The Solution:

Finding and serving the right audience

Facilitate the reevaluation of the goals and desired outcomes of the website, from key messages and framing to user experience and copy across the entirety of the product.

Our approach begins with the fundamental source of truth for a brand, their website. Owned content offers the most discoverable, and often most comprehensive, content for an organization. We provided an audit from the perspective of the audiences visiting the site and proposed framing, functionality, and copy optimizations. Gateway partnered with the internal marketing, business, and leadership teams at TypTap to quickly refocus the content to the right audiences in effective ways.

The Outcome:

Build credibility and trust

TypTap refreshed their website in less than a month with a focus and clear CTA to their primary audience of agents.

Our approach begins with the fundamental source of truth for a brand, their website. Owned content offers the most discoverable, and often most comprehensive, content for an organization. We provided an audit from the perspective of the audiences visiting the site and proposed framing, functionality, and copy optimizations. Gateway partnered with the internal marketing, business, and leadership teams at TypTap to quickly refocus the content to the right audiences in effective ways.